How to write great articles for article marketing?I am going to start a series of posts with the topic content marketing.Hope you will get some helpful tips for your blog writing and article marketing efforts.
These days with different Google algorithm changes and updates, most of the experts say article marketing doesn’t work as before. But, did you ask this question from yourself? Is article marketing dead? Did you try to find how you can use content for your business marketing strategies?
Well, with recent experience, my answer is article marketing is not dead. But, probably you are doing it wrong!
Let me discuss few facts through this blog post.
A well written article is a good way to capture the attention of your audience. This can be your targeted audience. How many times did you share a post in social media sites simply because of attractive headline? May be you’ve checked a website due to eye-catching image.
You don’t have to worry about creating lot of content. Instead, a quality well written content can attract thousands of readers.
If you ever wonder how to start article marketing, the first step is to write quality content. Your content should attract readers in a way solving a problem or giving some helpful information to them.
How to write content for article marketing?
Few months ago I shared an article about how to write a blog post fast.In this post I want to share some tips on how to write articles for content marketing efforts.
1. Use simple words
Simple writing is always important as I believe. You don’t need to use words that can only be found in the dictionary. After all your readers are not scholars who have a wide vocabulary. Articles that use complicated words are also boring to read and hard to understand.
However, by using simple words, you can create a connection with your readers. That way, you will be able to achieve what you wanted to do.In a previous post,I also discussed the steps to write a better blog post which you can read to get some hint.
2. Write as if you are talking to your readers
The best way to make your articles easy to read is to make it conversational. Write the articles in such a way that you are talking to your readers.
This way, they will be able to relate more with the article and absorb the piece.
Your readers will love to read your next article too.
3. Write medium length articles
Short articles don’t mean an article with few sentences. Most authority bloggers recommend writing 1000 words or even 2000 words long articles. It is true if you write an article solving a problem. You will need to show examples, results, graphs and many more.
However, I usually like to read the articles that are written to the point.So,I hope most of the readers are same as me.They want to grab the content fast.
Instead of writing many unnecessary details to accumulate the word count, try to write your articles clearly to the point.Remember,you are not writing to search engines,but for human readers!A medium length article with word count between 500-800 is enough in most cases unless you are writing a guide or tutorial that need more explanation.
Remember, you are not writing a novel. With online content, most people will have really short attention spans. They will not have the time or patience to read through the additional words that you added just to lengthen the article.
These are the tips on creating content for your article marketing efforts. I will discuss other topics in future posts.
Stay with the blog!
Amila Wickramarachchi is a Singapore based blogger who writes few blogs.Her food blog Food Corner is popular for Sri Lankan recipes.She also writes this blog to share her knowledge on blogging with other fellow bloggers.